Re-energised travel brand Caribbee grows business by 10% in a declining market

Rebranding is a long way from just a vanity exercise but a calculated business decision. It’s a conscious decision to improve your business reputation and image. Dated branding not only damages the perception of your business but does nothing to motivate your team. A fresh new brand identity can add energy to a business inside and out.

During 2017 Independent travel agent Caribbee made the bold decision to overhaul its brand image after 35years in Tooting High Street. Many business owners would consider this an unnecessary risk in light of reducing profits and customers as the market shrinks according to the national statistics office (NSO).

Robert Sarran the owner of Caribbee had a clear idea of what he wanted and briefed Ari Phillips of Nugget Design to deliver that dream. One year later Caribbee finds itself bucking market trends and outperforming the market and previous years by over 10%.

Robert is a happy man with happy customers and a motivated team, secure in the knowledge that his business has a fresh, contemporary and confident image both on the high street and online which is already delivering a strong return on his investment.

As the saying go’s, fortune favours the brave…. are you brave enough? If so please contact us for a free design consultation…