Hip & Bust

We’ve were engaged to consider the naming and brand and visual styling for a new organic, sustainable Eco fashion brand specialising in underwear and sleepwear. As part of the overall brand strategy we created a fun and memorable name with a visual narrative to reinforce the positioning of the brand and engage with their target audience with an emotion led mission statement and shared values. It’s was expressed that the brand's visual style reflects the fun, cheeky, colourful characteristics of the clothing, in an uncomplicated, minimalist way. We think we have achieved this and are excited to see this new brand roll out into department stores soon.