We were happy to be appointed by Evans Turner, after having met previously at the Liftex Exhibition, to design and deliver a new marketing brochure and refreshed identity ready for the Surface Design Show in February 2018 with an emphasis on creating a professional and consistent design that collates all material to promote Evans Turner’s services.
Our aim was to create a fresh new marketing brochure, product sheets and identity which evoke the trust, quality and good service of the company. We developed a look and feel for the marketing communications / collateral that was clean, architectural and dynamic which help to promote Evans Turner services and products in a consistent and engaging format, that appeals to their audience of architects, interior designers, specifiers, developers and lift specialists, bringing the work and project imagery to the forefront.
• Communicate ‘Evans Turner’ more accurately, helping people to buy into the company more easily, at all levels and better reflecting the quality that Evans Turner delivers.
• Present the products associated with Evans Turner more consistently, which will help people to more readily understand the specific products available to them and their potential uses.
• Created a call to action; engage with the audience and encourage them to keep the brochure and have the sales reps contacts to hand.
We refreshed their current logo and identity to sit more inline with their products and services. The existing two colour logo with a drop shadow and 3d effect we felt was dated and missed many clever opportunities. By simplifying the logotype and symbol we were able to create a more striking and recognisable logo which could also be reveresed out of any image and even more importantly foiled and embossed…a detail that we feel better reflects the Evans Turner brand.