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In The Wings

Branding and merchandise, London

In the wings branding

Nugget Design was responsible for developing a brand for this production company which specialises in producing Musicals, Children’s performances and Christmas productions. We specifically helped to apply this new logo to the company’s stationery. The brief for the brand was to ensure it matched the culture of the company, using bright and bold colours in a dynamic and theatrical way.

The logo evolved from 3 major elements; performing arts masks (a classic theatre icon), a butterfly (representing the freedom to fly, captivating, lovely to watch, makes you smile – just like a good performance!) and finally, the wings of the theatre – curtains draped, mounting anticipation, ready for the performance, poised to begin…

We felt a butterfly was the perfect starting point for developing In the Wings brand.

A butterfly is a wonderful metaphor for a beautiful performance. Colourful, dynamic, exciting and a thing of beauty.

We hope you agree that we have captured this within the In the Wings logo and brand and we are delighted to hear that the students are all very proud to wear the brand on their t-shirts and sweatshirts.

  • Branding
  • Graphic Design
  • Logo Design