A Promenade is defined as a “leisurely walk, especially one taken in a public place as a social activity” this became the inspiration to create a hook for creating a story and concept design strategy. The hook for the concept revolved around the notion of ’A time well spent’. We then developed this into a design language of bringing the outside, inside and taking the vernacular of the promenade by bringing the fresh outdoors within the walls of the atrium.
Our aim was to create an experience for shoppers. More than just shopping but to create an environment to meet, relax and be stimulated by your surroundings but also ensuring that every area of space within the mall was eye-catching and delivers ‘the time well spent’ concept to the visitors.